Topics that sound useful.
No search demand.
Your team can publish consistently and still miss the searches connected to your product and your buyers.
SEO CONTENT WRITING FOR SaaS
SEO content built around what your potential customers are already searching for.
I find the keywords your potential customers use, identify the opportunities worth targeting, then write and optimize the content your SaaS needs to compete for that traffic.
Find the demand. Create the right content. Grow relevant traffic and sales.
Discuss Your ProjectSend me a DM on X and tell me about your SaaS.
Personally researched and written by Folajomi. No generic topic lists.
CONTENT STRATEGY / 001Illustrative example
SEARCH DEMAND TO CONTENT
Find the search.
Build the page.
Demandresearched
Contentrecommended
Trafficto pursue
project management for agenciesWrite a use-case landing page
CommercialAsana alternatives for small teamsWrite an honest comparison page
High intentclient project handoff templateWrite a useful search-driven article
Informational01 Find demand02 Create03 Optimize
01 Search-led research02 SaaS-focused writing03 Content built to compete
START WITH THE SEARCH
More blog posts are not automatically the answer.
A lot of SaaS content starts with a topic that sounds relevant. But relevant content is not automatically content potential customers are searching for. And traffic alone is not enough.
Topics that sound useful.
Traffic that arrives.
Few buyers follow.
Broad informational traffic is easy to celebrate, but it may have little connection to the problem your SaaS solves.
Good opportunities.
Still not created.
Comparison, alternative, use-case and competitor searches can be valuable, but someone has to find them and build the right content.
I start with what potential customers are searching for.
Then I find the opportunities that fit your SaaS and create content designed to bring the right people to it.
WHAT I CAN CREATE FOR YOUR SaaS
Content tied to real search opportunities.
The right content depends on the search. I create the asset that best matches the opportunity and the intent behind it.
01 / BLOG POSTS
Answer customer problems
Educational, search-driven articles targeting relevant questions and problems potential customers are already asking.
- Useful structure and clear explanations
- Relevant keyword targeting
- Natural paths to your product
02 / ALTERNATIVE PAGES
Reach people considering a switch
Content for people actively searching for alternatives to competing products.
- Accurate, useful comparisons
- Clear product positioning
- Honest reasons to consider your SaaS
03 / COMPARISON PAGES
Help buyers evaluate options
Useful comparisons for people weighing different SaaS products before making a decision.
- Search intent matched to the page
- Fair, easy-to-understand differences
- Clear next steps where appropriate
04 / USE-CASE PAGES
Show who your product is for
Pages targeting specific ways, industries or audiences that can use the product.
- Specific customer workflows
- Product fit made concrete
- Commercial search opportunities
05 / LANDING PAGES
Target valuable commercial searches
Search-focused pages built around keywords where potential customers are looking for a solution.
- Clear value and positioning
- Content shaped around intent
- Calls to action that fit the page
06 / COMPETITOR CONTENT
Find opportunities around competitors
Accurate content for relevant searches around competing products, where it genuinely helps the reader.
- Alternatives and comparison searches
- Competitor research for context
- Useful content, never attack content
The goal is not to publish more for the sake of it. The goal is to create the content your potential customers have a reason to find.
SEARCH DEMAND TO CONTENT
Not every keyword needs a blog post.
I do not treat every keyword as a blog post. Search intent determines the right asset. Depending on the opportunity, that could be a blog post, comparison page, alternatives page, landing page, use-case page, competitor-focused page or another search-driven asset.
01
FIND THE OPPORTUNITIES
Research the demand.
I research what potential customers search for, including product, problem, use-case, comparison, alternative and competitor searches.
WHAT I LOOK FOR
- Relevant customer problems
- Commercially useful searches
- Competitor content gaps
02
DECIDE WHAT TO CREATE
Match the content to intent.
The right asset could be a blog post, landing page, comparison page, alternatives page, use-case page or another useful format.
CONTENT TYPES
- Blog post or landing page
- Comparison or alternative page
- Use-case or integration page
03
WRITE & OPTIMIZE
Turn the opportunity into content.
I research the results, understand the searcher, write the content and optimize it while naturally positioning your SaaS as a relevant solution.
THE OUTCOME
- Useful content for humans
- Search intent reflected in the structure
- Clear next steps where appropriate
Search demand → Content → Traffic and customers.
You do not have to keep wondering what your SaaS should publish next.
A LOOK INSIDE THE WORK
Every piece of content starts with a reason.
I connect the keyword, the searcher's intent, the right content type and the role that content should play for your SaaS.
SaaS Content Opportunity MapIllustrative example / project management SaaS
CONTENT WITH A PURPOSE
See the search and the page.
Each opportunity connects search demand to a content type and a reason for creating it.
| Search opportunity | Intent | What to create | Priority |
|---|---|---|---|
| project management for agencies | Commercial | Use-case landing page | High |
| Asana alternatives for small teams | Transactional | Comparison page | High |
| client project handoff template | Informational | Search-driven article | Medium |
What gets createdStart with the agency use-case page. It matches a clear audience, a relevant search and a product workflow your SaaS can explain.
WHY THIS IS DIFFERENT
I don't start with the article.
I start with the search.
You do not need to hand me a list of topics every month. I can research the opportunities, determine what is worth creating and write the content.
SEO tools help collect data. I provide the filtering, strategy, writing and optimization. The goal is to help your SaaS attract potential customers, not publish generic articles that happen to contain keywords.
A normal content writerMy approach
You provide the topicsI research what customers search for
Every opportunity becomes a blog postThe content type matches the search intent
Keywords added after writingSearch demand shapes the content from the start
You keep wondering what comes nextI help find and create the next opportunity
SEO CONTENT THAT CAN COMPETE
Written for humans.
Built with search in mind.
I research the search results, understand the intent and write content that is useful before optimizing it for search.
Search intent
The content answers what the person searching actually wants to know or decide.
SERP research
I study the current results to understand the format, depth and angles that matter.
Useful structure
Clear sections, natural keyword targeting and internal linking opportunities where relevant.
Product positioning
Your SaaS is presented as a relevant solution, with clear calls to action where they fit.
BUILT FOR SaaS COMPANIES
Content designed to turn search demand into SaaS growth.
Traffic alone is not the goal. I create content around relevant searches so your SaaS can reach potential customers researching problems, solutions, software categories, use cases, alternatives and comparisons.
✓
You have a real productThere is a clear SaaS product and a customer problem it solves.
✓
You want search-driven growthYou want content connected to how potential customers actually search.
✓
You want someone to own the research and writingYou do not want to keep finding topics, briefing writers and wondering what to publish next.
The focus is relevant organic traffic and potential customers, not vanity traffic or generic blog output.
LET'S TALK ABOUT YOUR SaaS
Let's turn what your potential customers are searching for into content.
Tell me about your SaaS. I can research what your potential customers are searching for and discuss the search-driven content I could create and optimize for you.
✓ No fixed package or made-up pricing
✓ Content strategy and writing built around your SaaS
✓ Send me a DM instead of filling out a form
SAAS SEO CONTENTDiscuss Your Project
Find the demand.
Create the right content.
Projects vary depending on the amount and type of content required. Send me your SaaS website and a little context, and we can discuss the right approach.
- Keyword and content opportunity research
- Search intent and competitor research
- Recommended content types and priorities
- SEO content writing for SaaS
- On-page optimization and structure
- Internal linking opportunities where relevant
- Clear calls to action where they fit
No sales call required. Just send me a message.
A FEW THINGS WORTH KNOWING
Good questions.
Straight answers.
Everything you need to know before we discuss your SaaS.
Do I need to provide the keywords?
No. Keyword and opportunity research can be part of the service. I can research what potential customers search for and identify the content opportunities worth targeting.
Do you only write blog posts?
No. The right content depends on the search. It could be a blog post, comparison page, alternatives page, use-case page, landing page or another appropriate format.
Do you guarantee rankings?
No. Nobody can honestly guarantee a specific Google ranking. The goal is to choose worthwhile opportunities and create genuinely useful, properly optimized content designed to compete for them.
Do you only work with SaaS companies?
The service is positioned specifically for SaaS companies. I focus on understanding the product, the customer and the search opportunities around the SaaS.
Can you research my competitors?
Yes. Competitor research can uncover branded and non-branded content opportunities relevant to the SaaS. Comparisons and alternatives should be accurate and genuinely useful, not dishonest attack content.
How do we get started?
Send me a DM on X with your SaaS website and a little context about what you're looking for. We can discuss the project from there.
What type of content can you create?
I can write blog posts, comparison pages, alternatives pages, use-case pages, landing pages, competitor-focused content and other search-driven content where appropriate.
Do you write for humans or search engines?
Both, in the right order. I write for humans first, then use search intent, SERP research, keyword targeting, useful structure, internal linking and product positioning to optimize the content properly.
You don't need to come up with topics for me.
I research your market, find the search opportunities worth targeting, decide what content makes sense, then write and optimize it for you. You get finished SEO content built around real search demand, not a spreadsheet of keywords and another strategy document you have to execute yourself.
FIND THE DEMAND. CREATE THE RIGHT CONTENT.
Let's talk about your SaaS content strategy.
Tell me about your SaaS. I'll help you think through what potential customers are searching for and what content is worth creating.
Discuss Your ProjectSend me a DM on X and tell me about your SaaS.